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Architecture & concept design

The design stage is where a wellness center succeeds or fails before a single wall goes up. We design from the inside out: client journey first, architecture second.

What this service covers

Every wellness center we design starts with one question: what does the client experience from the moment they arrive to the moment they leave? Space that looks beautiful but creates a confusing or congested client journey will quietly kill the business model, regardless of how good the equipment is.

We work on greenfield sites, existing commercial spaces, villa conversions, and hotel integrations across Indonesia. The site analysis phase identifies constraints — structural loads for heavy equipment, MEP routes, natural ventilation pathways, humidity management — before the architectural concept is developed. This prevents the expensive surprises that come from designing backwards from aesthetics.

The utilization model is built before the layout is finalized: how many clients per day, what session sequences, what average dwell time per zone. The architecture is built to serve that model. A center designed around a 40-session-per-day capacity with 65% peak utilization looks different from one designed for 100 sessions. Getting this right in design is the single most important commercial decision in the project.

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Included

What we deliver

  • Site analysis — spatial constraints, structural load capacity, MEP routes, ventilation zones, natural light
  • Client journey mapping — arrival sequence, changing flow, wet zone routing, relaxation transition, exit
  • Zone planning — thermal zones, dry zones, diagnostic zones, contrast circuit design, acoustic separation
  • Utilization model — unit count per zone, session capacity, peak hour flow, revenue per sqm projection
  • Equipment layout — placement for optimal flow, service access, and infrastructure routing
  • Interior concept — materials palette, lighting design, acoustic treatment, sensory atmosphere
  • 3D visualization — photorealistic renders before construction begins, client approval before any works
  • Construction documentation — technical drawings, specifications, BOQ for contractor tendering
FAQ

Questions about
this service

A concept design package including site analysis, zone planning, utilization model, and 3D visualization typically takes 4-6 weeks. Full construction documentation follows in 3-4 weeks. We don't rush this stage — mistakes in design are cheap; mistakes in construction are expensive.
Yes. Most of our projects are adaptations of existing spaces — commercial units, villa buildings, resort facilities. We assess what the existing structure can support, identify what needs to change, and design around the constraints rather than ignoring them.
We design to a functional standard that meets or exceeds international wellness industry best practice. For hotel integrations with brand standards (Marriott, IHG, Accor, etc.), we are familiar with their wellness facility requirements and design within those parameters.
Design fees depend on project scope and complexity. For most projects, design is incorporated into the full turnkey contract. For design-only commissions (where you have your own construction team), we quote on a project basis. Contact us via our contact page or WhatsApp to discuss.

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